21 Sales Representative Interview Questions & Answers | Top Tips (2023)

THE 7-STEP SALES PROCESS (The Art Of Successful Selling Explained!)

Those candidates who learn in detail the sales process will have more chance of success at their interview. There are seven steps to successful selling as detailed below.

Step one is PROSPECTING AND QUALIFYING.

Good sales representatives will consider where their target audience are, how they can reach them cost effectively, and how they will determine whether they have a need for the product or service they offer. During this stage, it is also important to determine who the key financial decision-makers, if you are going to be pitching a product or service to a large organization.

Step two is PREPARATION.

During step two of the process, a great sales rep will consider how they are going to present the product or service to prospects. This includes considering the questions they might have. During the preparation stage, you must ensure you have in-depth knowledge of the product or service you are selling.

Step three is the APPROACH.

This stage of the sales process should be face-to-face, but it can be via telephone, letter, or email if needed. During stage three, the sales representative will ask the customer questions to determine their needs.

Stage four is the PITCH.

This is where you will present the product or service and detail the benefits it will have for the customer. Focus on how the product or service is going to solve a problem for the customer, and you will sell more!

Stage five is DEALING WITH OBJECTIONS.

Working hard to overcome customer and client objections is an essential part of the sales process and you must consider what they potentially are before you pitch. Sometimes, a customer will say they don’t have enough money to buy the product right now, in which case you can offer a payment plan to overcome the objection.

Stage six is CLOSING THE SALE.

When the customer or client is ready, you should close the sale. This might include taking immediate or part-payment, or getting them to sign the sales contract. Some large organizations have dedicated departments who will deal with the closing of a sale on behalf of the sales representative.

Stage seven is the FOLLOW UP.

This is where you contact the customer to make sure they are satisfied. Stage seven is very important because it will enable you to build long term relationships with your customers or clients.

Before you attend your sales representative job interview, read the following skills that are needed to be effective in the role. When the interviewer says to you, what are your strengths, you can list these as some of your more important traits and qualities.

There are several essential skills needed to work in sales. These include:

– In-depth knowledge of the products or services you are selling.

(You must answer questions in detail and overcome any concerns the customer or client may have. Explaining the benefits of your product or service, and how these solve a customer’s problem, are crucial to successful selling.

– Excellent communication and interpersonal skills, especially listening.

(Asking the right questions, and then listening to the customer, are vital.)

– Confidence, and the ability to surpass tough sales targets.

(Virtually all sales rep positions require the ability to meet and surpass tough sales targets. You must be comfortable working under pressure and taking positive steps to achieve your sales goals.

– Empathy, a genuine passion for helping others, and a consistent determination to succeed.

People are smart; they know when they are being sold to. Therefore, you must have a genuine desire to make a difference to your potential customers and solve any problems they may have with your products and services. A genuine sales person will sell lots more than one who’s solely focused on making money.

– A willingness to accept and use constructive feedback.

There’s an old saying: “Feedback Is The Breakfast Of Champions!” This sentiment is never truer than whilst working in sales. If you sit still in sales, you will get left behind. Your desire and willingness to continually develop, adapt, and improve will set you apart from other sales representatives.

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I have an interview tomorrow 🙈

UPDATE: I got the job offer.
THANKS Richard 👍

Thank you so much for this!Honestly this information gave me a sense on how to handle my interview as well as improve my interview skills.

I have an interview I'm so nervous 😭

Update: I GOT THE JOB

Thank you so much! I went today and got the job on the spot!

THANK YOU SO MUCH! VERY INSIGHTFUL ✨

Im on step two ! So many notes already, would have went into this interview the wrong way. God bless u mate and taking the time to help a lad out like mw who is in over his head

Thank you so much..i have an interview later...it helped a lot to boost my confidence.

I have an interview today ill update you on how i do :).

UPDATE: I GOT THE JOB THANK YOU!

The complaint steps literally saved me for my interview earlier, thank you!!:)

This is excellent !!

This is so helpful. Thank you so much for the tips and advice!

I got the job! Thank you!!

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Richard McMunn is a former Fire Officer turned interview coach who has over 20 years experience within the recruitment industry.

He is extremely passionate about helping people pass their interviews, and his success rate is unrivalled within the interview training sector.

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